August 19, 2009

Free water for London commuters with on-bottle ads - Springwise

Summertime is filled with opportunities for brands to show they care, whether by helping consumers find a place to change at the beach or by giving them a little cooling refreshment during a heat wave. Targeting the latter option is Soak Media, a UK firm that gives out free bottled water to London commuters courtesy of on-bottle advertising.


http://www.springwise.com/marketing_advertising/soakmedia/

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