September 11, 2008

Actor as brand

I was reading the most recent issue of Conde Nast Traveller and Matt Damon was profiled. I finished the article three days ago. Overall, I have always been a skeptic of actor as promoter of message. I understand the desire and the power, but always remain a skeptic. The article, was pretty good and went quite a ways in changing my views of Matt Damon, it was on message and for a powerful cause.
Yesterday I read and then say Matt Damon trashing John McCains pick for VP. While I have nothing against freedom of speech and expression, I question Hollywoods surprise at their continued revenue decline, there is a reason the old Hollywood kept such a tight leash on their actors, shelf life and brand power. This little incident again changed my view of Matt Damon, I still appreciate his charity work, but am again put off guard by the person.

Now, we have Pamela Anderson trashing Sarah Palin in Canada. After all this time do actors not realize that this unhelpful for their brand. It limits their ability to earn an income over the lifetime of their career. That is unless of course you are someone like Bill Maher, but that is a diffrent story, someone trying to serve a niche market, not the mass market like Matt Damon and Pamela Anderson.

To be clear, I am not saying that actors should not have opinions and should not express themselves. However they should be careful how they express their opinions.

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