August 24, 2007

Safeway - new Lifestyle design

So, after having been away from my local Safeway for over a year - they were in the midst of of remodel. I then came back from another trip and this is what I saw. The biggest change for this store was the on the left hand side of the store.

Floral, Produce and a new section Culinary Tools and Cookbooks.

I think overall it worked to connect the store with their new lifestyle theme and their Natural and Organic product, O and Eating Right.

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